Digital Marketing &
Web Design Expert

Hey there! I’m a SoCal creative with a passion for design and marketing. I love taking on challenges that make me think and push me to find fresh, meaningful ways to connect ideas with people. When I’m not working on a project, I'm hanging out with my family, hitting some bass lines, or getting lost in a good book, and sometimes writing my own stories too.

• Delivered end-to-end digital marketing and business development consulting to small and growing DTC brands, focusing on scalable revenue growth.
• Implemented AI-powered content generation, audience segmentation, predictive analytics, and campaign optimization using Claude, ChatGPT, and Perplexity, reducing content creation time by 80%.
• Developed and automated marketing workflows across CRM, email marketing, paid media, and customer lifecycle management using Zapier, Klaviyo, and n8n, reducing manual marketing tasks by up to 70%.
• Built and optimized paid social campaigns on platforms including Instagram, TikTok, and Facebook, improving ROI and lowering CPA by 15–30%.
• Leveraged data-driven insights to improve conversion rates, customer retention, and lifetime value, increasing client revenue by 15–35% on average.
• Designed, launched, and optimized 10+ eCommerce websites on Shopify and WooCommerce, driving improved user experience and sales performance.
• Created and managed influencer and ambassador programs to expand brand reach and engagement for client products.
• Streamlined marketing technology stacks to reduce operational costs while enhancing scalability and efficiency.
• Partnered closely with business owners to define strategic growth initiatives, uncover new revenue channels, and pursue innovative partnership opportunities.

• Lead strategic marketing initiatives including paid advertising campaigns, email marketing, and digital promotions supporting revenue growth and brand expansion.
• Owned social media strategy and content development across key platforms, integrating AI-enhanced creative workflows to increase audience engagement.
• Managed influencer relationships and ambassador programs to support growth and customer acquisition.
• Collaborated cross-functionally with product, design, and leadership teams to translate customer insights into new offerings and category extensions.
• Implemented marketing automation solutions and CRM integrations to optimize campaign performance and lifecycle marketing.
• Leveraged data analytics to drive performance improvements in conversion, retention, and customer lifetime value aligned with company revenue targets.
• Supported strategic planning for new product launches and explored emerging marketing technologies for operational efficiency.

• Developed and executed multi-channel marketing campaigns (email, SMS, push notifications) to increase customer engagement and drive revenue growth in a fast-paced environment.
• Led go-to-market strategies for product launches, driving alignment between marketing, product, and sales teams.
• Utilized SEO, UX improvements, and Google Analytics to optimize website performance and deliver targeted marketing strategies.
• Partnered with IT to implement marketing technology and automation workflows enhancing operational efficiency.
• Built and managed customer lifecycle segmentation to improve retention and enhance customer loyalty.

• Supervised and mentored design and development teams, driving performance, training, and collaboration.
• Led major digital initiatives from concept to launch, aligning strategy, user needs, and marketing goals.
• Managed projects, clients, and tech solutions to enhance efficiency, user experience, and online presence.