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My work at Okapi

10/2022 - Present

Role

As Marketing Manager, I oversee the full lifecycle of our marketing and publishing assets—from concept to delivery. I manage the flow of materials across departments, ensuring that everything from print collateral and digital ads to email campaigns and conference visuals is produced on time and aligned with our brand vision. Day to day, I coordinate with designers, publishers, and external partners to gather content, organize assets, and prepare them for use across web, sales, and promotional platforms. When needed, I step in to design and refine materials myself, ensuring visual consistency and high-quality execution across every channel.

Contribution

  • Project Management
  • Asset Coordination
  • UI/UX
  • Web Strategy
  • Email Campaigns
  • Conference & Event Marketing
  • Cross-Functional Collaboration
  • Quality Control
  • Data-Driven Strategy

Value added

  • Manage projects and coordinate assets across teams and platforms.
  • Design and deliver cohesive digital and print materials.
  • Improve web usability and campaign performance through UX and data insights.
  • Collaborate with teams and vendors to maintain brand quality and consistency.